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Your Dedicated Growth Partners

The opportunity’s there.
The team’s buried.
We get sh*t done.

GrowthSpan works inside founder-led and mid-market companies that want to do more — faster. Whether you’re launching a new business unit, modernizing operations, or scaling what’s already working, our embedded operators turn ambition into execution.

Too busy working in the company to work on it?That’s where we come in.

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How We Get To Work

Our Services

We come in when a company needs to move faster than its internal structure allows.

Product Design, Development & Go-to-Market Strategy

Product Design, Development & Go-to-Market Strategy

From concept to traction, we translate strategy into tangible offerings — validating ideas, building the roadmap, and planning launch execution so new initiatives don’t stall in planning mode.

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Revenue Growth & Performance Systems

Revenue Growth & Performance Systems

We design and implement systems that drive sustainable revenue — from pricing and pipeline optimization to demand generation and sales enablement.

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Operational Efficiancy

Operational Efficiancy

We redesign how your company runs — improving visibility, accountability, and resource utilization to make growth smoother and margins stronger.

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AI & Technology Enablement

AI & Technology Enablement

We embed automation, AI tools, and system integrations that help founder-led and mid-market companies work faster and smarter — freeing teams to focus on higher-value work.

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Financial Planning & Analysis

Financial Planning & Analysis

We bring CFO-grade visibility and rigor to founder-led companies — linking operations to financial outcomes through forecasting, scenario modeling, and performance tracking.

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Organizational Design & Leadership Systems

Organizational Design & Leadership Systems

We install leadership systems, communication rhythms, and accountability frameworks so your team can execute consistently without relying on heroics.

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Branding & Creative Direction

Branding & Creative Direction

Branding and websites that pull their weight. Your digital presence should be doing more than just looking good. We combine UX, copy, and creative direction to turn visitors into customers.

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Who you work with

Our team

We’re small by choice, broad by network. A core team of operators who act like general contractors for your business. We meet companies where they are, identify what’s missing, and build the right SWAT team from our network of specialists. If something slips, we handle it. You stay focused on running the business; we make sure the work gets done right.

Adam Liederman
Partner & Co-Founder

Midway through his career, Adam shifted from building products to building businesses—fixing what’s broken, filling what’s missing, and scaling what works. He’s led growth in healthcare, real estate, and legal tech, across startups, scale-ups, and as an officer of a public company. Adam founded GrowthSpan to deliver growth as a service for founder-led companies.

Bayan Qandil
Partner & Co-Founder

Bayan is a hands-on CTO who builds technology that drives business performance. He’s led engineering and product teams across healthcare, and online travel, and later served as CEO of a tech-enabled real estate brokerage. Known for transforming underperforming platforms into growth engines, he co-founded GrowthSpan to help companies grow through technological innovation and modernization.

Tony Hasmataj
Product Director

Tony bridges technology and business to turn strategy into execution. With a background in IT, software engineering, and business analysis, he’s led process improvement, systems design, and implementation for fast-growing companies. Known for precision and follow-through, Tony ensures every product initiative at GrowthSpan is grounded in clear requirements, technical rigor, and measurable business outcomes.

Matt Calvin
UX & Creative Director

Matt helps companies connect with their audience through human-centered design and expressive branding. With over a decade in UX and brand direction across agencies, startups, and large organizations, he blends creative instinct with research-driven insight. At GrowthSpan, Matt shapes brands and digital experiences that not only look right, but work hard for the business.

FAQs

Frequently Asked Questions

We are often asked...

Are you consultants?

Not really. We’re operators — the kind who build and run things.

We don’t hand you a PowerPoint deck and walk away. We work inside your company to get the work done, whether that means launching something new, fixing something broken, or scaling what’s working.

How is GrowthSpan different from a fractional executive?

Our model is broader. We bring the senior leadership and the execution team.

Where a fractional exec might advise or oversee, we assemble a small SWAT team of specialists who design, build, and run initiatives directly alongside your team.

What kinds of companies do you work with?

Mostly founder-led and mid-market companies — typically in tech, professional services, or other growth-oriented sectors.

Many of our clients are beyond the startup phase but not yet at enterprise scale. They’ve got a solid business and a new opportunity they want to move on quickly.

What kinds of projects do you take on?

Projects usually fall into one of three buckets:

Launch: building a new business unit or product line.
Fix: turning around an underperforming function or division.
Scale: strengthening systems, processes, and talent to sustain growth.

Who actually does the work?

Each engagement is led by one of our partners, supported by a tailored team of specialists drawn from our network.

We match the right people to the mandate — whether that’s product, creative, operations, or finance — and manage them end-to-end.

Do you work remotely or on-site?

Usually both. We embed however your business runs best.
Some projects are fully remote; others benefit from time on-site with your leadership or team. We adjust to what drives progress fastest.

How do you measure success?

By outcomes, not hours.

Every engagement starts with clear objectives — revenue targets, cost improvements, launch milestones, or performance metrics — and we track progress weekly. If we’re not moving the needle, we change course fast.

How long do engagements typically last?

Most start as 3–6 month initiatives, but we often stay longer as projects evolve or scale.
We don’t insist on long contracts; we focus on delivering value quickly so you want to keep us around.

How do we start working together?

It usually begins with a working session — we’ll dig into your goals, pain points, and timeline.
From there, we’ll scope the right mix of leadership and execution to move things forward.

Still have questions?

Contact one of our experts to find out how we can help your business today.

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Case studies

See our work

See how we're turning the ordinary into the extraordinary.

View all

Real Estate Tech Business

Increased Valuation 2.5x in 2 Years… Sold
Revenue Growth
Leadership Systems
View project

Professional Services Firm

Local Success Meets Provincial Ambition
Go-to-Market Strategy
Branding
View project

Fortune 500 Tech Company

From Paid Ads to Organic Mojo
Go-to-Market Strategy
Revenue Growth
View project

Cloud Real Estate Brokerage

From Spreadsheet Chaos to Cloud Control
Product Development
Operational Efficiency
View project

Mental Health Start-up

Idea to App Store
Product Design
Product Development
View project

Medical Aesthetics Clinic Chain

Cleaning Up For An Exit
Operational Efficiency
Leadership Systems
View project
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adam@growthspan.ca
Toronto, Canada
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